Reimagining the Future of Consumption Challenge

One major contributor to environmental degradation is consumer behavior. We need to make a significant change in our consumption attitudes and habits if we are to reach local and global climate goals. What changes are needed to make the future of consumption more sustainable?

To address this challenge, we need a creative approach to collaboration that can bring together diverse stakeholders and yield innovative solutions. Impact Lab platform is designed to do exactly that. It provides a platform for people from different backgrounds to come together, collaborate on their ideas and work on innovative solutions to various global challenges.

Challenge champions

What is sustainability ?

How does sustainability changes business?

How can we have an impact?

‘Sustainability is broadly defined as the approach that fulfills long-term economic, social and environmental needs.’

‘Sustainability unlocks new opportunities for our clients, partners, and our people, and for the communities where we do business.’

‘To address the sustainability challenge, we need a creative collaboration approach that can yield innovative solutions.’

Winning ideators and their ideas

With so many amazing ideas shared on the platform, selecting the winning ideas was a difficult decision for the jury to make. To help them decide, they used specific criteria to evaluate each idea. These criteria included Growth Throughout the Process, Impact and Relevance, Feasibility, Novelty, and Delivery.

Five awards were given to participants whose contributions are the most promising (according to a jury or audience) or helped the community to further develop ideas (The Top Contributor Award).

Impact and Inspiration Award

Tom Siebring and Tom Tetterro won the Impact and Inspiration Award for their ‘CollAction‘ idea. They developed a digital platform to connect people and make collective challenges fun and easy.

Growth Champion

Irene Ferrara was awarded the Growth Champion Award for her ‘Consciously app’ idea. Consciously will empower people to make more informed and conscious choices as consumers in their daily lives.

Technology for Social Impact Award

Thijmen van Hessen won the Technology for Societal Impact Award for his idea of ‘Reducing digital carbon footprint’. He proposed to develop a campaign to create awareness about digital consumption.

Top Collaborator Award

Toni Schindler was awarded the Top Collaborator Award in recognition of his remarkable commitment to helping the community to develop their ideas on the platform.

Marketing for Sustainability Award

Shuminnar Singh, Gergő Mezei, Yaman Namli, and Janick Scheenhart won the Marketing and Sustainability Award for their ‘Transit and Go!’ idea of an app, which allows individuals to take on the job of delivering posts while running a daily errand or going on a holiday.

Crowd’s Choice Award

Anouk Holch, Stan Meekel, Lisette Lokers, and Douwe Borren were awarded the Crowd’s Choice Award; their ‘Stop Wasting Food at Work’ idea received the most votes on the platform. They proposed creating a gamified learning environment to help corporations reduce food waste.

Shared ideas

100

Ideas

256

Comments

79

Votes

During the 8-week challenge, we gathered 100 ideas about sustainable consumption that focus on solutions that can be integrated on campus, in Amsterdam, and throughout the Netherlands. From reducing single-use plastics to supporting local businesses, these ideas will help us make a positive impact on the environment and create a more sustainable future for generations to come. Here are just a few of the solutions that can make a difference in our lives and the world around us.

Rewards

Make your voice heard

Contributors have shared their ideas and comments to create changes and influence how others’ solutions will be developed.

CV boost

Winning Contributors have received certificates and letters of recommendation. They have started their sustainability career journey with Accenture: career chats, training and development sessions.

€200

Winning Contributors have been awarded €200 to spend responsibly.

Start the change

Winning Contributors become part of an implementation team and see their ideas brought to life!

Ideation session

Sometimes, it is not easy to pinpoint a problem, or way too many of them to choose from. In other cases, one can simply lack the time to reflect on their experiences. We know that creating an idea could be a big task. To help our community members in this process, we decided to organize an ideation session. Combined with snacks!

Lunch ideation session

In the ideation session for the Future of Consumption, the focus was on the future of consumption on campus, in the city, and at home.

What is ‘ideation’?

We discussed how technology and financial incentives can be powerful tools to motivate people to change their consumption behavior.

How did it go?

We explored ways to make energy consumption more efficient at home and what governmental bodies can do to create an environment where people are encouraged to make smarter decisions about how they consume goods and services.

How did it end?

The discussion was particularly exciting, as it allowed us to explore possibilities and generate creative ideas. In the end, our ideation sessions are about looking around and getting inspired.